Playbook For SaaS Marketers

Community-Led Growth

Activate your customers in an expert community to drive retention, growth and advocacy.

What’s inside

The Future of SaaS Marketing

Explore the growing power of expert communities to help brands attract and retain customers. A step-by-step on how to activate community-led growth.

Advocacy

Leverage existing customers to become advocates, lower acquisition costs and drive growth.

Retention

Build more meaningful and lasting relationships with customers and prospects, driving greater loyalty to your brand.

Growth

Develop an evergreen growth strategy that will help you reduce customer acquisition cost (CAC) and increase lifetime value (LTV).

The best SaaS businesses that build active communities drive product adoption, customer retention and growth.

Activate a community-led growth strategy to move from continuous acquisition, to stickiness, participation and retention.

4.6/5

Interested in learning more about what an expert community can do for marketers?

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Acquisition

Boost your marketing pipeline with quality leads and drive down acquisition costs by leveraging existing customers in a branded community.

Retention

The buying cycle no longer ends at the point of sale. Engage customers in an online community to increase retention, address churn, and achieve growth goals.

Growth

Activate your community in a branded portal, engage with your audience throughout their journey, turn customers into brand advocates, and drive demand.

What our customers think about Zapnito

"The community was a way of creating an additional call to action that would allow us to widen our community of people who could come in, get to know us and establish a relationship. It created a real anchor point for the business."

Claire Rahmatallah
Director of Marketing,Sova Assessment

"All the value that we’ve had in terms of peer to peer networking and sharing and learning, we can do more broadly on the community platform."

Claire Rahmatallah
Director of Marketing,Sova Assessment

"The community approach is a brilliant way to foster relationships at a more strategic value and demonstrate your own thought leadership."

Claire Rahmatallah
Director of Marketing,Sova Assessment

"Zapnito is more than just a tech provider. They have become valued contributors to our product innovation thinking and continue to find exciting new ways for us to deploy their products to better serve our customers and meet our business goals."

Steven Inchcoombe
Chief Publishing Officer and Board Member,Springer Nature

On-demand webinar

Launching a SaaS community

The SaaS platform, Sova Assessment, recently launched an online community to engage customers and prospects.

Catch their on-demand webinar to understand their community strategy, how they got started on their journeys and advice for marketers considering adding community to their strategy.

Watch now

Launch your own branded community

Out-of-the-box and custom features. Plus...

Flexible design

Mirror your brand design by applying your fonts and colors or apply a custom theme.

Fast implementation

Set-up in hours and launch in weeks, with out-of-the-box software.

Easy-to-use interface

Simple, configurable functions and features to create a thriving community.

Personalized support

We'll get to know you and you'll get to know us, so our support will always be specific to your needs.

Ready to see what Zapnito could do for you?

Zapnito enables intelligence-driven organizations to create expert communities that allow members to learn, share knowledge and collaborate.

Book a discovery call